Home away from home. |
Korean immigrants
value family and familiar brand.
For them image is tremendously importat.
The priority in their life is to buy a home, automobile.
While korean consumers are generally considered affluent and
into luxury brands,
here's more comprehensive picture.
1.Top Gun Metro-Owners of New Castle
This group is 6% of korean households.
They have money, they prefer new homes and live in
multiple-family households.
They smoke,drink,eat out,travel and entertain well above
average.
2.Korean Technocrats
14%.University educated.
They have relatively young families and some live in
multiple-family
households.
They focus on their houses, and actively participate in the
buying and selling game.
They are also involved in sports,health clubs,social clubs, and
investing.
3.Buy me new home-korean home builders:
This group is 22%. Given ther home's massive value, they are
struggling to maintain their nest.
4.Comfortable Apartment Dwellers.
5.Empty Nesters |
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Home & Living
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