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| Cosmic shopping | |||
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"It's not a full
sensory retail experience, but online shopping can have its quirky charms." Consummers spent more and more online. Consummers also appeared more comfortable shopping on line, as product sales moved beyound the "early adopter" categories like books and consummer electronics. Shop2world, the shopping category portal,reported increased sales in "mainstream" categories,like home and garden and clothing. shop2world also reported a 30% year-over-year increase in traffic. This figure is part of a larger consumer trend,which indicateds growing interest in shopping category sites.In 2005, 45% of consumers said shopping category sites were the most efficient way to find and buy products online. That numbers jumped to 61% in 2006. |
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